WALMART ANNOUNCES THE LAUNCH OF THE “GI BY GISELLE BLONDET” COLLECTION‏

(Miami, FL – April 8 2014) – Giselle Blondet, popular Latina actress and TV host, will launch her branded collection with the introduction of her “Gi by Giselle Blondet” jewelry and bedding at Walmart stores in her native Puerto Rico in May. Each piece reflects her warm personality and passion for encouraging others through the use of inspirational messages and images either on the product itself or in the packaging.

Giselle’s illustrious career has included numerous telenovelas, as well as hosting Despierta America and Nuestra Belleza Latina, where she became a style and beauty icon for her large and loyal fan base. Giselle has worked closely with the Walmart buyers and the manufacturers in the development of both the bedding and jewelry lines. “I am excited and honored to be starting my career as a business woman with Walmart. They understand and truly support my desire to bring beautiful, high quality products to women with an encouraging, inspirational message,” saysGiselle Blondet“While the collection has broad appeal, each piece has been tastefully designed to embrace the joy of our Caribbean character and the colors that surround us in nature,” she added.

“Walmart is extremely pleased to be the exclusive retailer for the ‘Gi by Giselle Blondet’ Collection,” says William Samson, DMM, Walmart Puerto Rico, Inc. “Giselle’s personal style and optimistic attitude is extremely appealing to our customers and has translated beautifully to her collection. After the May launch, we plan to extend the brand into other product categories, and also make the product available to a broader audience in the near future.”

 

ABOUT GISELLE BLONDET With a career span of 35 years, Giselle Blondet is one of the most well known actresses, hosts, and TV personalities in the Hispanic market of the Unites States. A successful telenovela star, she was the official host of Univision’s most watched reality show in the United States, “Nuestra Belleza Latina,” and was a host on the #1 show in Hispanic television, “Despierta America,” for 8 years. She brought record-breaking audience numbers in the same network as the host of the red carpet for most significant Latin events such as the “Latin Grammys” and “Premio Lo Nuestro.” She founded “Arte Por La Paz,” a foundation whose mission is to support children and young adults with talent in arts and music and invest in successful educational programs. Blondetprepares herself for the beginning of a new phase in her life as the producer of her own talk show, launching her brand and as the author of a motivational book dedicated to women. Giselle resides in Miami, Florida and has three children.

ABOUT LATIN WORLD ENTERTAINMENTLatin World Entertainment is the premiere Hispanic talent management, entertainment-marketing, production and licensing firm in the U.S. LWE represents the biggest stars, opinion makers and trendsetters in the Spanish-speaking entertainment world and leverages that star power to take brands into the burgeoning US Hispanic market. www.latinwe.com



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