FOR IMMEDIATE RELEASE
PARAMOUNT PICTURES AND WESTERN STAR TRUCKS TEAM UP WITH UBER FOR A
ONCE-IN-A-LIFETIME “UBER TRANSFORMERS” EXPERIENCE
ROLL OUT WITH THE OPTIMUS PRIME TRUCK IN DALLAS, PHOENIX AND LOS ANGELES
HOLLYWOOD, CA (June 16, 2014) – Paramount Pictures and Western Star Trucks are partnering with Uber for an “Uber Transformers” exclusive experience in celebration of the release of “TRANSFORMERS: AGE OF EXTINCTION,” the fourth film in Michael Bay’s global blockbuster franchise.
The Autobots are on the move and following the launch in Dallas today, “TRANSFORMERS” fans and Uber users will have a once-in-a-lifetime opportunity to request a pick up from the film’s iconic Optimus Primecustomized Western Star 5700 truck as it heads into Phoenix on June 19th and Los Angeles on June 21st.
Fans in these cities can download the Uber app and enter the code “TRANSFORMERS,” then select the “AUTOBOTS” option to request a ridefrom 1:00 – 7:00 p.m. local time. TheAutobots are extremely rare, so rides are limited and will be available on a first come, first served basis. Optimus Primewill take riders anywhere within 15 minutes of the request and the ride is complimentary.
Fans outside of these cities can follow along on the Autobots journey by searching for the #UberTransformers hashtag on Twitter and Instagram and by following the “TRANSFORMERS” and Uber social accounts on Facebook and Twitter.
“TRANSFORMERS: AGE OF EXTINCTION,” the fourth film in director Michael Bay’s global blockbuster franchise, stars Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Sophia Myles, Li Bingbing, Titus Welliver and T. J. Miller. Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.
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About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
Uberis evolving the way the world moves. By seamlessly connecting riders to drivers through its platform, Uber make cities more accessible, opening up more possibilities for riders and more small business opportunities for drivers. From Uber’s founding in 2009 to its launches in over 130 cities in 37 countries today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. https://www.uber.com
About Western Star
Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world’s leading commercial vehicle manufacturer.