NBCUNIVERSAL HISPANIC GROUP INTRODUCES ‘ALL TOGETHER LATINO” AT 2015 UPFRONT PRESENTATION

20150512_182632Telemundo’s 2015-2016 line-up includes over 900 hours of new original programming featuring new super series, musical dramas, mini-series, two new music specials, a Saturday variety show and a new reality format.

NBC Universo anchors its programming with more top sports franchises and shows, new scripted and reality series and big events.

The group introduced digital/customizable innovations including concurrent, scripted dual screen storytelling, augmented virtual reality and an interactive comic book series, designed to target the fastest-growing generation M: Millennial, Multicultural and Mobile.

The NBC Universal Hispanic Group’s annual Upfront presentation was held at New York’s Frederick P. Rose Hall and hosted by NBC’s “Today” news anchor Natalie Morales and Telemundo entertainment anchor and “La Voz Kids” host Jorge Bernal.

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Executive Vice President of Advertising Sales for NBCUniversal’s News and Hispanic groups, Mike Rosen, unveiled the company’s go-to-market strategy– “All Together Latino.”– to connect with U.S. Hispanic audiences across of NBCUniversal’s networks and platforms. Rosen introduced CultureFirst, NBCU’s largest innovative proprietary strategic approach to help inform advertisers’ decisions when designing campaigns directed to the Hispanic segment. CultureFirst allows advertisers to incorporate cultural traits that unify and connect Latinos, regardless of their language, into their decision process, ensuring relevance and maximum impact across the entire demographic.

Following is an overview of TELEMUNDO’s new and returning programs:

Super Series:

“La Querida del Centauro”

“El Señor De Los Cielos” Season 4

“Señora Acero” Season 2

Scripted Drama:

“Bajo El Mismo Cielo”

“Celia”

“Quien es Quien”

“La Indomable”

“Doña Barbara”

Mini-Series:

“Hasta Que Te Conoci”

“D.C: La Biblia Continua”

“Francisco El Jesuita”

Specials:

“Latin AMAs”

“The 2015 iHeartRadio Fiesta Latina”

“Billboard Latin Music Awards”

“Premios Tu Mundo”

Weekend Prime:

“Gran Hermano”

“La Sorpresa De Tu Vida”

“La Voz Kids” Season 4

Following are highlights of NBC Universo’s programming:

“Escena Deportiva”

“NFL”

“Liga MX”

“Viña del Mar”

Series:

“Top Chef Mexico”

“Reto Extremo: Fuerzas Especiales”

“El Sexo Debil”

“El Vato”



Categories: ENTERTAINMENT

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