Olay Total Effects Reminds Women that Every Season is SPF Season
Nationally Renowned Dermatologist, Dr. Omar Torres, Partners with Olay
To Share Important Skincare Tips to Help Prevent Skin Cancer
As part of its continued commitment to arm women with the information they need to make smart skincare choices, Olay, the World’s #1 Female Facial Skincare Brand, has partnered with expert dermatologist, Dr. Omar Torres, to shine a light on the importance of daily SPF protection. While the use of SPF moisturizers peak during the summer season, Dr. Torres warns women of the health implications that may develop as a result of unprotected UV exposure throughout any season of the year. Aside from being the number one ager of skin, the sun can damage skin at the cellular level when not protected by SPF.
In tandem with the partnership, Olay has launched its newest SPF moisturizer, Olay Total Effects Feather Weight Moisturizer SPF 15. The all-in-one daily moisturizer delivers powerful anti-aging benefits and includes Olay’s signature SolaSheer Technology that combines broad spectrum SPF protection with proven moisturizers to protect skin against harmful UVA/UVB rays.
To keep women’s skin healthy, Dr. Torres shares the following tips on protecting skin from UV sun exposure, as it is not only essential to maintaining youthful looking skin, but is also a crucial component to protecting its overall health.
· Sun damage is cumulative. Every minute of sun exposure adds up. Incidental sun exposure – the sun exposure acquired when walking to the train, driving to work or sitting by a window – can cause wrinkles and blemishes while increasing your chances of developing melanoma, also known as skin cancer, in the future. Make sure to use an SPF 15 or higher with broad spectrum protection against ultraviolet light type A (UVA) and ultraviolet light type B (UVB).
· Aging is preventative. Sun exposure is the most preventable cause of aging skin. UV exposure breaks down the elasticity of the skin, causing it to develop wrinkles and age spots. I recommend the new Olay Total Effects Feather Weight Moisturizer SPF15. The fast-absorbing, non-greasy formula also contains Niacinamide (Vitamin B3) and glycerin to provide anti-aging benefits plus weightless moisturization.
· Latinas are at risk. According to The Skin Cancer Foundation, melanoma incidence among Hispanics has risen nearly 20 percent in the last two decades alone. Although people with darker complexion might feel exempt from developing sunburn, a darker skin complexion will not make you immune to skin cancer. With the incidence of skin cancer among Hispanics on the rise, using a daily moisturizing sunscreen with at least an SPF 15 is a necessary precautionary measure that minimizes the risk of skin cancer among other conditions including dark spots.
· Apply SPF every season. Come rain or shine, it is important to use an SPF moisturizer every single day. I tell my patients to apply one ounce of SPF moisturizer in the morning and reapply every two hours when performing outdoor activities. Always have the Olay Total Effects Feather Weight Moisturizer SPF 15 in your bag before heading out to make reapplication easy at any point of the day. According to The Skin Cancer Foundation, regular daily use of a sunscreen with an SPF 15 or higher reduces the risk of developing melanoma by 50 percent and the risk of developing squamous cell carcinoma by 40 percent.
The new Olay Total Effects Feather Weight Moisturizer SPF 15 is available in retailers nationwide at a suggested retail price of $19.99. To learn more about Olay Total Effects and how to protect your skin, visit Olay.com or find them on www.facebook.com/OlayUS, www.instagram.com/olay or www.twitter.com/olayus.