Yesterday, Lancôme General Manager, Françoise Lehmann, hosted a party at Casino de Paris – the ‘WÔW’ party, nicknamed after Lancôme’s signature letter – to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.
This was Lancôme’s opportunity to celebrate its continually unique take on French beauty. From the surrealistic photocall that saw guests strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme. Celebrating 80 years of Lancôme is also celebrating femininity the Lancôme way. This could not have been achieved without the women who today embody the brand: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy were all on stage together for the first time ever, to wish a happy anniversary to Lancôme. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.
Among the highlights of the party, which gathered more the 1200 guests (including the likes of John Legend and Chrissy Teigen) as well as those from the beauty, fashion, film and art world included a private concert from ultimate showgirl Kylie Minogue, followed by French DJ Kiddy Smile who played late into the night.
The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products – three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme.”
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